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Why did flutter entertainment change its name to flutter?


Asked by Greta Chen on Dec 03, 2021 FAQ



The company argued that the changing in name was meant to reflect the growing number of consumer brands in its portfolio. On 2 October 2019, Flutter Entertainment announced that it would acquire the Canadian gambling company, The Stars Group, for US$6.95 billion, creating the world's largest online gambling company based on revenues.
Also,
From Wikipedia, the free encyclopedia Flutter Entertainment plc (formerly Paddy Power Betfair plc) is an Irish bookmaking holding company created by the merger of Paddy Power and Betfair, and the later acquisition of The Stars Group. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Subsequently, Flutter was originally the name of a betting exchange acquired by Betfair in December 2001. The company argued that the changing in name was meant to reflect the growing number of consumer brands in its portfolio.
Accordingly,
What is Flutter? Flutter is a free and open-source mobile UI framework created by Google and released in May 2017. In a few words, it allows you to create a native mobile application with only one codebase.
Furthermore,
Four years later, the company decided to rebrand as Flutter, a name Betfair had owned for many years stemming back to the early days of the Betfair betting exchange when Betfair merged with a rival called Flutter. Shareholders approved of the name change, and it began trading on the London Stock Exchange in May 2019.