Coding With Fun
Home Docker Django Node.js Articles Python pip guide FAQ Policy

Why did blackberry change its name to blackberry limited?


Asked by Jackson Schneider on Nov 30, 2021 FAQ



The name change was made to "put the BlackBerry brand at the centre" of the company's diverse brands, and because customers in some markets "already know the company as BlackBerry". While a shareholder vote on an official name change to BlackBerry Limited will be held at its next annual general meeting,...
Besides,
The Company will adopt the name of its revolutionary BlackBerry smartphone to coincide with the launch of its new mobile computing platform, BlackBerry 10. The move consolidates the company's brand into a single cohesive global presence.
In respect to this, BlackBerry Limited (formerly Research In Motion) is a mobile communications company. Founded in 1984 by Mike Lazaridis and Doug Fregin in Waterloo, Ontario, the company released its first device — a pager capable of email — in 1999.
Also,
Successively improved models from the Waterloo company that was then known as Research In Motion drove the shift from conventional cellphones to do-it-all, data-centric smartphones. As the BlackBerry quickly became an integral part of the corporate tool kit, it also evolved into an aspirational brand for the enterprise set.
In fact,
BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.