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Where does analytics.js send data to google analytics?


Asked by Yosef Rich on Dec 04, 2021 FAQ



Most ecommerce sites perform transactions on the server, while the analytics.js library sends data to Google Analytics from the browser. So a little bit of coordination is required between server and client to properly send ecommerce data to Google Analytics.
Subsequently,
Google Analytics 4 (formerly known as “App + Web) is a new kind of property, with different reports than what you're used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together.
Next, With Power BI you can compare web performance data in Google Analytics to data brought in from other sources, internal and external. Import data from HDInsight, Azure Marketplace, Exchange—or even Facebook, Wikipedia, and Data.gov. Evaluate web performance data against data you import from Salesforce, Marketo, or other sources.
In fact,
Designed to work together. Connect with other Google and partner solutions while working in Analytics 360 — for a seamless workflow that saves you time and increases efficiency. See your ads and website performance data together in the Google Ads reports in Analytics 360.
Furthermore,
En savoir plus sur les données collectées par Google Analytics et Google Analytics pour Firebase Vous pouvez désactiver de manière automatisée la collecte de données effectuée sur les types de propriétés suivants :