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When do you call a conversion a conversion?


Asked by Kimberly Andersen on Dec 13, 2021 FAQ



We call it a Conversion when the recipient of a marketing message performs a desired action. Conversion is a very important metric in the marketing funnel, but it does not always mean a purchase. Conversions can also happen prior to a sale and are an indicator that a prospect has moved down the sales funnel. Why do conversions matter?
Indeed,
Definition first published: 06/11/2019 In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.
Just so, A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. Depending on your site's or business's goals, conversion types might include: Online sales. Leads.
And,
An identity conversion converts from any type to the same type. This conversion exists such that an entity that already has a required type can be said to be convertible to that type.
Next,
Here are 3 conversion rate formulas to use: 1 Conversion Rate = Total number of conversions / Total number of sessions * 100. 2 Conversion Rate = Total number of conversions / Total number of unique visitors * 100. 3 Conversion Rate = Total number of conversions / Total number of leads * 100.