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When did blackberry change its name to blackberry?


Asked by Eleanor Casey on Nov 30, 2021 FAQ



2013: Heins finally unveils BlackBerry 10 and the first two smartphones to use the operating system, the Z10 and Q10. The company purchases a Super Bowl ad to build hype for the new company, which officially changes its name to BlackBerry. The phones don’t sell well enough to bolster its fortunes.
Additionally,
As it turns out, the name BlackBerry has much more logical origins. Back in 2001, RIM apparently hired a consultancy called Lexicon Branding to find a fitting title for its wireless messaging devices. Understandably, RIM had been toying with various names that included and/or played on the word "e-mail."
One may also ask, WATERLOO, ONTARIO-- (Marketwire - Jan. 30, 2013) - Research In Motion (RIM) (NASDAQ:RIMM) (TSX:RIM) has announced that it will now operate around the world under the iconic name BlackBerry, effective immediately.
Likewise,
BlackBerry was founded in 1984 (as Research in Motion) and was originally a developer of connectivity technology like modems and pagers. In 2000, the company introduced its first mobile phone product in the BlackBerry 957, which came with functionality for push email and internet.
Furthermore,
TCL, which had been making Android phones under the BlackBerry name since 2017, was out, “no longer selling BlackBerry-branded mobile devices”. Then, just 12 days before the deadline and the latest in a long line of blows to BB phone fans, in steps Texas tech company Onward Mobility with promises of a new 5G Android BlackBerry in 2021.