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What does it mean to use geolocation in marketing?


Asked by Stella Meyers on Dec 04, 2021 FAQ



Jump to navigation Jump to search. In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities.
In respect to this,
Geolocation based solutions help companies to give all the benefits their customers in the right time at the right place. Moreover, it ensures that the personal information of their customer is safe and secured. Brands are using geolocation technology for marketing purpose.
Accordingly, What Does Geolocation Mean? Geolocation is the process of finding, determining and providing the exact location of a computer, networking device or equipment. It enables device location based on geographical coordinates and measurements.
One may also ask,
Geo-based redirection or geolocation SEO, also known as “cloaking” or “IP delivery,” is the practice of redirecting users to another website version based on their IP address or geolocation.
Similarly,
Geolocation is the process of finding, determining and providing the exact location of a computer, networking device or equipment.