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How is segmentation used in credit card segmentation?


Asked by Rome Cervantes on Dec 11, 2021 FAQ



Segmentation to identify customers who will default on their credit obligation for a loan or credit card Segmentation of the customer base to understand the specific profiles which exist within the customer base so that multiple marketing actions can be personalized for each segment
Subsequently,
RFM (Recency Frequency Measure) being the most frequently used technique in the retail banking domain for customer segmentation. Customer Profiling and Segmentation play a pivotal role in deriving customer service strategies which in turn enhances customer satisfaction levels as well as to gain market positions.
Likewise, To that end, customer segmentation definition (aka market segmentation) implies splitting people in your client base into groups based on such common criteria as, for instance, personalities, hobbies, buying behavior, job titles, or interests they share.
Also,
The data consists of 8950 rows and 18 columns. Here’s the summary of the data. There are many outliers (look at the max value), but I didn’t drop them because they may contain important information, so I treated the outliers as extreme values.
Accordingly,
While demographic and psychographic segmentation focus on who a customer is, behavioral segmentation focuses on how the customer acts. Behavioral segmentation requires you to know about your customer’s actions. These activities may relate to how a customer interacts with your brand or to other activities that happen away from your brand.