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How are ad revenues determined on google admob?


Asked by Stella Meyers on Nov 28, 2021 FAQ



Estimates are based on the content category and region and OS you selected. Actual revenue is dependent on many factors such as advertiser demand, user location, user device, content vertical, seasonality, ad size, currency exchange rates, country and specific operating system regulations.
Likewise,
Diversifying your ad format strategy can increase total ad placements to help drive up revenue. "AdMob offers many engaging ad formats for you to choose from. For example, rewarded ads offer a great user experience. Native ads allow you to customize the look and feel to match the visual design of your app.
Also, AdMob uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information.
Indeed,
I feel that Admob is stealing revenue from the developer, especially on interstitial ad. You get paid if someone clicks on your ad, not for impressions. If you have very little impressions, its likely that not a single person clicked on your ad generating you a whole 0.00$.
In fact,
Before you can display ads within your app, you'll need to create an AdMob account and activate one or more ad unit IDs. This is a unique identifier for the places in your app where ads are displayed. AdMob uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue.