Commodity data access (internal testing)

Product data scenarios

Commodity data is currently used in WeChat sweeping the knowledge function, small program commodity search function and broom bar code three functions. These functions can be very good to meet weChat users on the product information acquisition requirements, but also for small business programs to bring exposure traffic and establish user brand awareness opportunities.

Sweep the sight - effect map

Small program merchandise search - effect map

Sweep the product barcode - effect map

Commodity data access

At present, WeChat has climbed some of the commodity details page, and the page of the commodity information for a certain analysis and understanding. Merchants small programs can be combined with access to commodity data, to help WeChat better discover more and richer product information, improve the exposure of goods.

Successful access requires the following three steps:

Step 1: Turn on the "reptile switch"

Make sure that the reptile switch is on and that the contents of the small program pages are included in WeChat. The reptile switch is set up on weChat's public platform and can be referenced as follows.

Step 2: Push "Page Path"

Through the interface to actively push the product details page path to WeChat background, to ensure that the push page by WeChat reptiles found in a timely manner, access to exposure opportunities. Specific reference: Small program search.submitPages interface documentation

Step 3: Access to the "Data Update Protocol"

Access data update protocol, can support WeChat real-time access to the price of goods, up and down the shelf status and other up-and-down status of the latest information, to avoid inaccurate information and affect the exposure of goods.

Specific reference documentation: Small program commodity data real-time update documentation

After completing the above three steps, the product details page of the merchant small program will be included, and you will get the exposure opportunity in the "sweeping object function", "small program commodity search function" and "sweeping bar code".

In addition, we recommend that merchant gadgets continue to tag page structured content and optimize page structure:

I. Mark "Page Structured Content"

By marking the structured content of the page, weChat reptiles can better understand the page information and improve the page recall ordering accuracy and exposure conversion rate. Specific reference: Page tag product structured data document

Second, optimize the page structure design

Based on the small program search optimization guide, optimize the page structure design, improve the page-friendly to reptiles. Specific reference: Small program SEO recommendations

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