Jun 02, 2021 Article blog
On July 13th Apple's China website launched a new campaign: from July 18th to 24th, 2017, users will be able to enjoy discounts of up to 50% on Apple Pay and up to 50 times the bank credit card credit award at designated stores with UnionPay Cloud Flash Pay logos.
However, Apple's event still has geographical restrictions, mainly concentrated in the north of the wide and deep stores, the only iPhone users across the country have concessions is Starbucks, like coffee students this time have a blessing.
First, Apple Pay 50% promotion line-up is huge
Looking at the official website, we can see that the campaign to participate in the promotion is huge, including Starbucks, Burger King, Waggas, Haagen-Dazs, JD.com, Ctrip and so on.
Apple's promotion is also aimed at encouraging more Apple users to use Apple Pay.
On February 18, 2016, Apple Pay officially entered China. Despite the large number of iPhone users, there is clearly little enthusiasm among users without social and promotional activities.
Second, Apple Pay is making a comeback this time can be successful?
In the mobile payment camp, where there is competition between Ali and Tencent, the two biggest domestic mobile payments giants, Apple Pay is now in the fight. Apple's big promotional offer heralds Apple Pay's comeback and demonstrates its ambition to pay for mobile payments in China.
However, the w3cschool editor-in-chief believes that Apple Pay should first have the strength to fight Alipay or WeChat if it wants a slice of mobile payments, while also following the trend of China Mobile's payment era.
China's cashless society has been fully rolled out, many young people and even aunts began to get used to the "one machine in hand, go out I have" life.
On March 18, 2017, Cook came to China to attend the China Development Forum 2017. A t the forum, Qian Yingying, dean of Tsinghua University's School of Economics and Management, introduced the rapid development of China Mobile Payments and said that on Tsinghua Campus, old ladies sell watermelons and pay by mobile payments. Cook was surprised.
Compare the cost of Apple Pay with Alipay and WeChat. A pple Pay needs flash payment function POS machine acceptance, the current national support for near-field payment of POS machine about 6 million, the transformation of a POS machine needs about 300 yuan, a new POS machine low standard product price of about 600 yuan. The QR code is close to zero cost.
In comparison from the user affinity, Alipay, WeChat often have a variety of social, entertainment and other additional play, such as the Spring Festival, shake a red envelope, and now popular rewards. Apple Pay, on the other hand, will look "highly cold."
Let's wait and see what happens to Apple Pay's summer promotions.
Third, netizen God comments:
1, Cook if you can buy a house 50% off, I guarantee that the next day Apple pay fully occupy the Chinese market...
2, when can use Apple mobile phone to swipe subway card, I am satisfied
3, you can't always ask me in the small shop to ask aunt if there is an apple pay, right? At least a Chinese name...